Visit Nottingham TV Vignette broadcast to a global audience of 1.5bn
We are absolutely delighted to share our global TV vignette created for Visit Nottingham which will be broadcast to an estimated audience of 1.5bn people per match during the Cricket World Cup.
Showcasing Nottingham as a world-class tourist venue to an unprecedented audience, the film forms the centrepiece of a global integrated marketing campaign to increase visitation to the city.
The vignette features Nottinghamshire landmarks like Trent Bridge, Wollaton Hall, Newstead Abbey, Sherwood Forest along with modern Nottingham icons such as Sat Bains, the flagship Paul Smith store and the city's world class Universities.
The package consists of a 30s TV vignette, a 60s web version, website header videos and a series of square social videos that will be targeted to key tourism locations such as India, Australia and the West Indies.
It is being shown on screens at matches, on social advertising and being broadcast worldwide during all matches at Trent Bridge.