Aston University Campaign Launch: Yours For The Taking

Bright Video have been working with Aston University to create an inspirational UK undergraduate student recruitment campaign called Yours For The Taking.

The campaign features successful Aston graduates from brands such as BMW, Mondelēz International and L'Oreal as well as successful entrepreneurs and business owners.

The integrated campaign was launched online across social, YouTube and the Aston University website, along with outdoor billboards throughout the West Midlands region including key high profile locations in Birmingham City Centre.

As the campaign grows, it will feature star students and graduates from all of Aston University's academic schools to inspire young people to apply.

Jord Muckley from Aston University said:

“This collaboration was seamless. Having worked with Tom at Bright Video previously, his knowledge of the higher education sector is something that cannot be rivalled, not just in video production but in the wider understanding of what’s expected from stakeholders.

We’ve undertaken quite a large-scale video project with over 20 videos being produced for our Yours For The Taking campaign and each one was planned to the finite detail.

Tom worked with us to ensure that we captured every last detail of the brief, positioning our graduates as industry leaders and showcasing their talent.”