For a while now there’s been a whole host of statistics around about how video used on product pages can increase eCommerce conversion rates. Studies have shown that conversion rates can increase by up to 70% by utilising video on product pages. The truth about this is much more complicated, and putting any old video on your product page won’t automatically mean you’ll be selling 70% more than you were before. The are several points that you should consider when deciding how

As well as advancing education in the more traditional areas such as the arts and science, for years now Universities have been at the forefront of online video marketing. Education is one of the few sectors that jumped on board with online video early, and for those early adopters the rewards have been rich. Whether it’s communicating a research agenda or success, student recruitment and open day marketing, through to internal communications; the possibilities of HE institut