Using Video to Increase Conversion Rates on Product Pages
For a while now there’s been a whole host of statistics around about how video used on product pages can increase eCommerce conversion rates. Studies have shown that conversion rates can increase by up to 70% by utilising video on product pages. The truth about this is much more complicated, and putting any old video on your product page won’t automatically mean you’ll be selling 70% more than you were before. The are several points that you should consider when deciding how
