Bright Video have been working with Aston University to create an inspirational UK undergraduate student recruitment campaign called Yours For The Taking. The campaign features successful Aston graduates from brands such as BMW, Mondelēz International and L'Oreal as well as successful entrepreneurs and business owners. The integrated campaign was launched online across social, YouTube and the Aston University website, along with outdoor billboards throughout the West Midlands

By now, we’re all used to those YouTube pre-roll ads that appear before that really important YouTube clip of someone falling over that you just HAVE to see. For me, the first five seconds are absolutely key as to whether I engage with the rest of the ad or not. If a brand hooks me in within the first five, I’m generally impressed, and more often than not I’ll watch the ad. Sometimes out of intrigue, sometimes because it’s great content and sometimes because I’m genuinely int

As well as advancing education in the more traditional areas such as the arts and science, for years now Universities have been at the forefront of online video marketing. Education is one of the few sectors that jumped on board with online video early, and for those early adopters the rewards have been rich. Whether it’s communicating a research agenda or success, student recruitment and open day marketing, through to internal communications; the possibilities of HE institut