Bright Video have partnered with National Express to deliver an animation showcasing their brand new Change My Ticket website. The challenge was to create a simple, clean and compelling video that shows the simplicity of changing your booking online, rather than using the phone. By communicating this, National Express hope that they will see an overall decrease in customer service calls, and that customers will have a clear understanding of how easy it is to change a ticket u

For a while now there’s been a whole host of statistics around about how video used on product pages can increase eCommerce conversion rates. Studies have shown that conversion rates can increase by up to 70% by utilising video on product pages. The truth about this is much more complicated, and putting any old video on your product page won’t automatically mean you’ll be selling 70% more than you were before. The are several points that you should consider when deciding how