By now, we’re all used to those YouTube pre-roll ads that appear before that really important YouTube clip of someone falling over that you just HAVE to see. For me, the first five seconds are absolutely key as to whether I engage with the rest of the ad or not. If a brand hooks me in within the first five, I’m generally impressed, and more often than not I’ll watch the ad. Sometimes out of intrigue, sometimes because it’s great content and sometimes because I’m genuinely int